Contents. E) the possibility of having beautiful eyes. C. It is used primarily in determining the best trade channel sales promotion technique. Packaging is the main way products are advertised and identified. false. 5) Identify the objective of trade promotions. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Options 2 and 3 are wrong: 2. Which of the following statements is true of branding? 1. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. Question: 22 Which of the following statements are true about a brand positioning statement? Which of the following statements about generic drugs is true? Customers can learn about a business by downloading a mobile app, but they can't place an order using an app C. Generic drugs are proprietary drugs that have a registered trademark. D. Generic drugs contain lower quality ingredients than brand-name drugs. trademark Determine whether the following statements are true or false. C. a. For subitems (a)-(c), please refer to the figures below: 1. From the following list, select the four steps of a successful branding strategy. Brand identity is essential to develop brand loyalty. B. Answer: It comes directly to the customer from the manufacturer. Which of the following statements is not true? Provide justifications afterwards. b) Unlike the radio, the Internet is not an effective medium for branding for large companies. 4) Which of the following statements is true about customer promotion? Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. enables retailers and suppliers alike to gain better customer insights. Question: Which of the following statements is true about branding? B. 20.Which of the following statements is true about a social audit? It provided old-age pensions. It was, according to Roosevelt, the "supreme achievement" of the New Deal. Which of the following is true of the Internet as a medium for branding? true. True or False. Multiple Choice High brand equity increases a firm's ability to succeed in a difficult competitive environment Brand equity is the strength of a customer's association with a brand, Brand equity should be measured using qualitative techniques and not quantitative techniques. 50. Brand equity is the . Which of the following statements is most likely true about unsought products? The availability and price of substitutes affect the elasticity of demand for a good or service. b. Branding facilitates buying Branding may provide psychological benefits for the buyer Branding differentiates a firm's products from competitors. The role of brand names and advertising. C because customers find and pass along the message viral marketing can be very inexpensive. A small business must avoid leveraging secondary brand associations. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. E) the possibility of having beautiful eyes. 4. a. Which of the following statements about generic drugs is true? See Page 1. Brand names raise awareness and increase consumer interest. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. ; 3 What is brand loyalty quizlet? Which of the following statements is true of branding? Explanation: Every state license psychologists. To the manufacturer the package clearly identifies the product inside and it is usually the package that the customer recognises when shopping. D. Generic drugs contain lower quality ingredients than brand-name drugs. More detailed checking is possible. C because customers find and pass along the message viral marketing. Select the two correct answers. 4.Which of the following did Facebook acquire to increase connections and communication between Facebook . A marketers have significant control over where their viral messages end up. 0. Brand names are always economically wasteful since Unlock 15 answers now and every day Generic drugs are proprietary drugs that have a registered trademark. The quiz below tests on media planning concepts. Which of the following statements is TRUE about CVS Brand products? Question options: Brand equity - value of the brand ( answer is c - The highest level of brand equity involves establishing product benefits ) vel of brand equity involves establishing product benefits. It is the process of forecasting the impact of an organization's social responsibility activities on society to decide its . 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. Group of answer choices Price elasticity of demand for basic foods is low. 2. Almost 25% of the weights for brand B are less than the lowest weight for brand A. It was a regressive tax that pinched the poor more than the rich. It committed the national government to a broad range of welfare activities. Which of the following is not a direct consumer benefit derived from branding? Which of the following statements about brand names is true? Which of the following statements is true about the AIDA model? C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. Which of the following statements about generic drugs is true? C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. 3. Which of the following statements about the branding guidelines for small business is TRUE? It protects goods as they move through packaging channels. While visual content is an important part of effective social media campaigns, platforms that allow users to create graphic elements are not a type of social media platform. d. Brand loyalty is influenced only by the price of a product. true. Term. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily : A. a: B. b: C. c: D. d: Answer c. c ; 2 When researchers study consumer behavior they study a process that begins with product evaluation and ends with the perception of a need? Which of the following statements about expenditures on advertising is true? At the abruptest, they license those psychologists who meet down instantly with patients and conduct tests or conduct out therapy. TRUE 13) The result of positioning is the successful creation of an employee-focused value proposition. The exclusive right to use a brand or part of a brand is known as _____. It allows marketers to distinguish their products from their competitor's products. Get access to high-quality and unique 50 000 college essay examples and more than 100 000 flashcards and test answers from around the world! See the answer Which of the following statements is correct regarding the object-oriented programming concept in Python? Networking platforms. Option D. Proof of clinical work is required to renew one's license in all 50 states is not true about licensure in psychology. a) Logistics and supply chain are same. Using the various disciplines of the social sciences, it examines the economic, social, political, technological, and other transformations that have created an increasing awareness of the interconnectedness of peoples and places around the globe. 3. e) Logistics is a subset of supply chain. This website uses cookies to improve your experience while you navigate through the website. Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. Since they are an expansion of a tried-and-true idea, they are . B. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Consider the following statements: Continuous audit is useful because. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. c. It allows marketers to distinguish their products from their competitor's products. When price elasticity of demand is very high, we say there is brand loyalty. ERP packages are designed & used to integrate many functional areas of business like finance, human resources, etc. The company wants to add more products to its product line. A) The company introduces . Frequent-shopper programs are expensive to implement and manage. This website uses cookies to improve your experience while you navigate through the website. Generic drugs are proprietary drugs that have a registered trademark. Term. Which of the following statements is most likely true about unsought products? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. A small business must creatively conduct low-cost marketing research. Branding assists buyers in numerous ways. That said, it can provide helpful context for any content being created by in-house writers, freelancers or creative agencies. b. ; 4 Which of the following is a difference between brand loyalty and a habit quizlet? Typically managers rarely extend a brand to new products very similar to the original product. B It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. It enables manufacturers to reduce manufacturing and shipping costs. 1. A. 4. View ch640.docx from MBA 640 at Central Michigan University. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. TRUE 12) Positioning is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. W CVS Brand products help to build customer loyalty and are backed by a 100% Satisfaction Guarantee O CVS Brand products help drive sales because they cost more than the national brand There are more CVS Brand products on the shelves than national brands in CVS Pharmacy Stores There are several retailers that sell CVS Brand . 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. Is option is c i.e. The median of Figure (a) is greater than that of Figure (b). Brand names convey product quality. Effective frequent-shopper programs are transparent. Question: All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. It is a series of approaches that finalize a sales process by retailers. . FALSE Question: All of the following statements about branding are true except? APPLICATION QUESTIONS 11. True or False. efers to the brand's . i) Reach is a measure of how many times the avarage person in the target market is exposed to the message. The correct answer for which of the following characteristics about big data is not true? Which of the following statements is true about a mashup? Which of the following statements is true when it comes to developing a web presence for a business? A brand positioning statement is designed to be used internally. Brand identity is essential to develop brand loyalty. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood. 1. A) Unsought products are consumer products and services that customers buy frequently. Typically managers only extend a brand to new products very similar to the original product. A. Brand-essence serves as a metric to evaluate buyer's marketing strategies. Most exported consumer products are adapted in . Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. d. A) The company introduces . Big data analysts use the Recency Frequency Monetary analysis to find out the important customers. Correct answers: 1 question: Which of the following statements is not true concerning the comparison of the bag weights for the two brands? A. All research indicates that brand extensions must have some logical connection to the original. A. When goods have very low prices, the elasticity of . 1. b) Physical distribution and logistics are the same. A) Unsought products are consumer products and services that customers buy frequently. Internal check can be done away with. Logistics Supply Chain Warehouse Management Inventory Management Management. Type MCQMultiple A It captures all benefits offered to multiple market segments and the price for those benefits. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. Which of the following statements about brand equity is NOT true? Which of the following statements is true of brand loyalty? Question 1 1 out of 1 points which of the following statements is true about viral marketing. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. ii) The media planner has to know the reach, frequency, and impact of each of the major media types. This website uses cookies to improve your experience while you navigate through the website. B. $21.99 Product Description Which of the following statements about the branding guidelines for a small business is true? The company wants to add more products to its product line. 111) Cultural branding is essential for small firms, but ineffective for large companies. 110) Narrative branding is based on deep metaphors that connect to people's memories, associations, and stories. Which of the following would be considered the . Capture feedback Deliver a quality product Create a consistent brand image Create consistent brand messaging The specific combination of goods, services, or ideas that a firm offers its target market is known as its ______________________. . 3.figures in the accounts cannot be altered as the auditor visits several times during the year. B. The role of brand names and advertising Which of the following statements about brand names is true? The role of brand names and advertising Which of the following statements about brand names is true? If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. Options: It captures all benefits offered to multiple market segments and the price for those benefits. Audit can be completed quite quickly. c) Transportation and logistics are same. It is a common model used by marketers when there is a delayed response to a marketing communication campaign. 08 Oct 2020. 2. Answer: False Difficulty: Medium AACSB: Analytic Skills 10. Graphic design platforms. Answer: perceived brand differences are small 31) In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because: Branding enables suppliers to attract loyal and profitable set of customers. Answer: True Difficulty: Medium 3. About 50% of the weights for brand A are within the top 25% of the weights for brand B. 1 In which decision making mode is a consumer engaged when both experience and involvement are low? Brand names increase shopper efficiency. Which of the following statements is true of branding? It is the process of measuring the increase in a firm's brand awareness after it conducts social responsibility activities. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Made from all-natural ingredients, the products are hypoallergenic. E. All of the above statements about the concerns over the relationship between brand equity and advertising and promotion are true. ERP which stands for Enterprise Resource Planning is a software used by organizations for business activities like: ERP is used to store critical knowledge that is used to make decisions that improve the organization's performance. Which of the following is true of brand equity? D. Not all sales promotion activities detract from brand equity. Advertising is very important when a manufacturer launches a new or existing product. The Contemporary World This course introduces students to the contemporary world by examining the multifaceted phenomenon of globalization. When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality. Brand loyalty is not affected by product quality. 5. D. Aleesha has strong brand loyalty toward Blassey's Inc. Diggit D, an electronics manufacturing company, believes that its competitor, Digit Dee, has copied Diggit D's name and product lines in order to mislead people . 49. Generic drugs contain lower quality ingredients than brand-name drugs. 5. a) The Internet is more effective as a media for branding because it has a one-directional communication flow. d) Supply chain is a subset of logistics. In this case, which of the following is an example of co-branding by BerryBerry? 6) Which of the following statements is true about channel-originated promotion? 22 Which of the following statements are true about a brand positioning statement? Made from all-natural ingredients, the products are hypoallergenic. Multiple Choice Quiz. Brand names give the seller an incentive to provide consistently high-quality . Which of the following statements about expenditures on advertising is true? Which of the following statement is TRUE? product 11) All marketing strategy is built on segmentation, targeting, and positioning. The first step in developing a brand identity is to focus on product features rather than customer benefits. A. 3. 109) Brand storytelling is a less-structured approach to brand positioning. More than 75% of the weights for brand A are within the top 50% of the weights for . c. The best generator of repeat sales is unsatisfied customers. Answer: Giving the intermediaries incentives to carry and sell the product. To identify the product. 2. It includes: Your brand promise. See Page 1. Both figures have the same standard deviation. . Take the quiz test your understanding of the key concepts covered in the chapter. b. If a firm knows its product is of low . Justify your answer. A. A) A small business must creatively conduct a. 30) Which of the following statements is true regarding the mature stage of high-tech products? Correct: Correct. true Brand knowledge is indicated when the consumer refuses to purchase competitive brands. Branding helps focus and facilitate marketing This problem has been solved! c) Unlike print media, the Internet is not an effective tool for . Your customer base (and their pain points) A high-level description of benefits. a. Which of the following would be considered the . Who you are. Your category or market. Based on this information, which of the following statements is true? A. One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand. Justify your answer. C. Critics argue sales promotion is leading to reductions in brand equity because it comes at the expense of media advertising. i) Classes are real-world entities while objects are not real ii) Objects are real-world entities while classes are not real iii) Both objects and classes are real-world entities iv) All of the above equity means a brand has customer loyalty. A specific type of data analysis that focuses on the composition of the bundle of merchandise purchased by a consumer during a single shopping occasion is called a market basket analysis. In this case, which of the following is an example of co-branding by BerryBerry? Which of the following statements is/are True or False? An internally focused business is best prepared to build a brand identity that would be meaningful to target customers A brand name provides customers with a way to Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. It was based on a progressive tax that took a larger percentage of higher incomes.